The pharmacy of the future is digital

How we helped Norway's biggest online pharmacy create a new brand identity.

When Komplett Apotek changed it’s name to Farmasiet we partnered up to design a fresh brand identity that clearly stands out in pharmaceutical market.

We are humans, not robots

In collaboration with Farmasiet, we designed a warm visual language and an engaging tone of voice using familiar Norwegian expressions and subtle humor.

The communication style is consistently used in all of Farmasiet’s channels, adding a unique and memorable signature to the brand’s identity.

“In general, naming has a negative impact on sales, but we changed our name in October and set sales records for the month and the next three. Our new brand has been very well received in the market.”

-Hans Kristian Furuseth, Farmasiet

Want to learn more?

Therese Jacobsen

Design Director

+47 464 12 211

Contact info

Elizabeth Matre-Aas
918 25 639

Michelle Cole
908 58 975

Tollbugata 24
0157 Oslo

Follow us


Studio VUES is a part of